Realtime Prices, Sentiment, Tweets, Scuttles, News and discussions on J.C. Penney Company Inc. J. C. Penney Co., Inc. operates department stores, which consist of selling merchandise and services to consumers through its department stores and through the Internet website at jcp.com. The company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside jcpenney and home furnishings. Its department stores provide its customers with services such as styling salon, optical, portrait photography and custom decorating. The company was founded by James Cash Penney in April 1902 and is headquartered in Plano, TX.